Metaboli, European distributor of video games for download, has entered into a strategic partnership with cloud gaming technology provider CiiNOW to enable instantaneous streaming of premier game content to Metaboli's members. By leveraging CiiNOW's proprietary Cumulus video game streaming technology, Metaboli can now offer its customers instant gaming access to a library of console-class titles beyond the PC to include Macs, Smart TVs, set-top boxes, tablets and smartphones. The games will be delivered to virtually any device with a screen and powered by CiiNOW’s cloud-based technology, enabling game enthusiasts to enjoy games instantly, without waiting for downloads or software installations. The joint service will launch with select games and under Metaboli's GameTap Club brand in France in Q1 2013 before expanding into other countries later in the year. A beta test of the cloud gaming offering is already underway.
Leveraging CiiNOW’s streaming technology, Metaboli’s GameTap Club will be offered as a member subscription service featuring a variety of content and specialty services including unlimited access to a catalogue of games to download or immediately launch, significant permanent discounts on all new releases, as well as a cash back program for members who want to buy computers, tablets, consoles, or accessories.
“We are firm believers that video games, much like music and film, can be distributed in a way that delivers a much richer, more stimulating gaming experience than what is currently available today,” said Pierre Forest, CEO of Metaboli. “By matrixing our catalogue of games with CiiNOW’s brandable, scalable cloud-based gaming technology, we can now offer game publishers and service providers with a tremendous service offering which is not limited to one genre of games, one business model or one device only.”
“The CiiNOW technology platform, Cumulus, moves the gaming industry beyond the era of cumbersome downloads and expensive software upgrades in order for gamers to enjoy a great experience,” said Ron Haberman, CEO of CiiNOW. “Like us, Metaboli recognizes that gaming via the Cloud is the future, and we are thrilled to be aligned in our joint mission of delivering the best, most immersive gaming experience to their large base of subscribers.”
CiiNOW leverages cloud technology and innovation to deliver an instant, high quality gaming experience across all screened devices. The company’s patent-pending hardware and server management technology are architected to maximize virtualized data center environments to deliver games through PC's, Macs, Smart TVs, set-top boxes, tablets and smartphones. The CiiNOW platform, named Cumulus, moves beyond the world of software upgrades and hardware constraints, and enables service providers and game developers to capitalize on the lucrative gaming market as it transitions from physical media to pure digital distribution. CiiNOW is funded by Alcatel-Lucent Ventures, Foundation Capital, and AMD Ventures, and is headquartered in Mountain View, California.
With the AMD investment, it looks like CiiNOW is quite cozy with AMD and their hardware. They have already started a cloud gaming benchmark war with NVIDIA.