Monday, 21 January 2013

Agawi Named its Cloud Gaming Platform CloudPlay and is Coming to Android Tablets

Agawi officially named its cloud gaming platform CloudPlay. Agawi's CloudPlay platform combines low latency interactive streaming technology with a true cloud architecture to provide a high-performance, scalable, and cost effective solution. They support a variety of partner business models including purchase, rental, subscription, freemium, and try-before-you-buy.

Agawi enables its business partners to deliver compelling games on virtually any device, including PCs, Macs, Smart TVs, iPads, Android devices, Windows 8 tablets and more. They work with leading game publishers, network operators, indie developers, online retailers and OEMs to deliver console-quality PC, MMO, social, mid-core, and casual games.

Agawi's solutions have already been massively deployed in both mobile and desktop scenarios. Today, four million users in over 150 countries are playing thousands of social, mid-core, and hard-core games from leading game publishers on their tablets, PCs, and soon TVs. Agawi makes their money through flexible profit-sharing programs.

A variety of service hosting options are available for Agawi's CloudPlay including options for prospective customers to deploy CloudPlay on their own infrastructure, sourcing from leading third-party cloud gaming service providers, or letting Agawi manage the service for them. CloudPlay's "next-generation" architecture eliminates the need for massive, up-front capital investments and can scale as their customers' cloud gaming business grows.

Subscription, rental, and purchase models are all possible with Agawi CloudPlay. Agawi's client technology is available for leading Smart TV platforms and all major tablets, and can even be customized for particular CPEs of telecom carriers.

For indie game developers that want to reach the large and rapidly growing tablet user community, CloudPlay enables PC and Web games on all major tablets without the need for porting. The tablet market is expected to exceed a hundred million users this year.

Millions of users are already enjoying streaming game play on iPads through the CloudPlay platform, and Agawi also supports iOS in general, as well as Windows 8 devices. Agawi's patented gesture control technology allows existing PC and Web games to be played on tablets without requiring extensive changes to the game code.

As reported by VentureBeat, the Agawi CloudPlay cloud gaming platform is also coming to Android tablets. It should be available by March of this year and will take the form of an app available on Google Play. Agawi stated that they expect to have tens of games available at launch on Android, and they will release more games every week after the initial launch.

“There is a huge library of premium games on the PC, but it is unfortunately locked out of the Android tablets,” said Rajat Gupta, co-founder of Agawi. “We think 2013 will be the year of the tablet.”

Agawi plans to offer a white-label business on Android, enabling developers to release their own Agawi CloudPlay powered apps on Google Play.

Agawi has already launched the GameZen cloud gaming app for Windows 8 around the time when the new tablet-centric MS OS launched. They have recently also partnered with NVIDIA and will use the NVIDIA GRID cloud gaming platform to stream the CloudPlay powered games from data centers to gamers.

OnLive has already released their app for Android in December of 2011, though as opposed to Agawi they also stream high-end PC games from the cloud to gamers. It will be interesting to see how Agawi's solution develops over time.

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