Sunday, 29 July 2012

Playcast will Launch a Cloud Gaming Service for South Korean Cable TV Operator CJ HelloVision

South Korea’s leading cable operator, CJ HelloVision and cloud gaming company Playcast Media Systems announced that they have entered into a deal to launch a cloud gaming service set to change the way video games are played in South Korea. The service will allow cable-TV subscribers to play console-quality video games from the world’s major game publishers through their existing set-top boxes. The new cloud gaming service will offer an assortment of the industry’s leading game titles in an affordable monthly subscription package. CJ HelloVision has 3.51 million subscribers and is a subsidiary of regional giant CJ Corp.

Playcast is partnered with renowned game publishers such as Activision, Warner Bros. Interactive Entertainment, Disney Interactive Studios, Atari, Capcom, Codemasters, Sega, THQ and more. Playcast has also partnered with NVIDIA and will install NVIDIA's Geforce GRID cloud gaming technology into their data centers.

CJ HelloVision is a leading multi-system operator in South Korea, offering cable TV and over the top video streaming, as well as broadband, telephony and mobile services. CJ HelloVision commercialized the world's first open cable digital broadcasting service in 2005. In 2006, CJ HelloVision received the International Interactive Emmy Award, the first for an Asian company. Its TVing service (Over The Top service) was given the Best Application for Portable Device 2011 IBC Connected World TV AwardCJ HelloVision produces and features regional programs such as news, journalism, game shows and much more.

South Korea’s video games market has very limited home gaming options. The new cloud gaming service by CJ and Playcast brings console-quality gaming to many South Korean homes for the first time. In the US, Europe and Japan, the multi-billion dollars per year market has been dominated by physical distribution of game DVDs to dedicated gaming hardware, such as Sony’s PlayStation and Microsoft’s Xbox. With few game consoles in South Korea, gamers attend one of more than 20,000 internet cafes (PC bangs) to play games. Playcast’s video games streaming solution brings console-quality gaming without the need for a console, the games DVD, or leaving home – it’s as simple as zapping into a TV channel.

Young-gook Lee, Chief Marketing Officer at CJ HelloVision commented, “We are very proud to offer the cloud gaming service with such high quality games to our subscribers. With our strength across both cable and over the top services, and Koreans’ insatiable appetite for video games, we are looking forward to make a historical shift in the marketplace.”

Guy de Beer, Playcast Media CEO said, “Korea is a gaming nation – one of the largest consumers of video games in the world, yet consoles are practically non-existent. Our service leaps beyond legacy consoles, and straight into cloud gaming. The best gaming content becomes available to millions of Koreans with in a click of the TV remote control.”

Playcast and CJ HelloVision have yet to announce a release date for the cloud gaming service or details on its monthly subscription package, but when it launches South Korean gamers will have a hell-of-vision on games.

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