Saturday, 3 March 2012
Onlive got Google, Microsoft and Apple Because it's the Best
There is a reason OnLive was able to grab Google, Apple and Microsoft.
It's because it's simply the best and the one that broke the mold.
When Android developer Andy Rubin was out of cash on his Android project, his good friend, OnLive Founder and CEO Steve Perlman showed up with $10.000 in cash with no strings attached. That project got sold to Google and became the dominant Android today. That's no accident and it's the kind of stuff that creates the kind of credibility that nothing else can.
If you look at Perlman's career, he was a Senior Scientist at Apple who helped bring QuickTime to life. He was at General Magic. He sold WebTV to Microsoft, was a Division President at Microsoft and he handed over the crew through UltimateTV that went on to create the Xbox. He worked at Atari. He developed and introduced the said to be impossible OnLive and is working on doing the same with DIDO Wireless.
It's not surprising that OnLive can get such great deals with these technology juggernauts when one figures in that OnLive Founder and CEO Steve Perlman used to work in many of these companies, sold some of his start-ups to them and has strong personal ties to many important people in these corporations.
OnLive nabs Google, Microsoft and Apple... Businessweek says Steve Perlman is the Edison of Silicon Valley. That's a huge compliment because Silicon Valley is full of the highest caliber inventors and innovators. You've got Kinect out there, is it surprising to learn that Perlman has a company that did pioneering work in motion capture?
Is it surprising that Perlman and crew were able to get on pretty much every screen in existence in about 18 months? Is it surprising that they were able to break into the impossibly closed and locked up console toll road ecosystem and then overturn it. Even if you doubt that, how can you doubt that it is now the entire console ecosystem that is on the defensive and not Steve Perlman or OnLive? That is right, the burden of proof has shifted to the big three because it's not on tiny OnLive anymore. Dean Takahashi from VentureBeat and big games industry analyst Michael Pachter pretty much left over the writing on the wall and said as much.
Is it surprising that Google TV 2.0 is based essentially on the Marvell Armada 1500 chip, the next iteration of the Marvell Armada 1000 chip that powers the OnLive Game System (MicroConsole)? If OnLive hadn't chosen Marvell, you can bet Google wouldn't have, and it is OnLive's custom ASIC that the Google TV stuff is obviously based on. Google got in all the Smart TVs because the CES crowd is afraid of Apple and afraid of the potential of a real Apple screen. There are rumors that Apple somehow actually managed to buy a screen manufacturer. Seems unlikely but the screen makers were understandably scared of Apple. Notice they were never scared of the console like Apple TV but only when it was an item to be bundled into the screen that they got worried? Well it's Onlive that helped Google revive its dead Google TV platform on a hardware and conceptual level. It's essentially OnLive designed hardware that all these other applets like Netflix will be running on in Smart TVs. It's OnLive that is making the big splash for cloud gaming on Apple even before Apple and at the expense of the Big Fish. It's OnLive that has a Microsoft operating system and Microsoft Office streaming into the heart of Apple products and has all the Microsoft partners pissed off because they don't get the same access or deals with Microsoft. It's OnLive that's got incredible price points on this stuff.
So not only is OnLive getting into the living room straight away and in all of the better Smart TVs, it's OnLive that partnered with Juniper to provide 10Gbps virtual web and it's Onlive that is now offering MS apps and OS on Apple. Even OnLive's applet is practically a piece of viral code designed to run on any hardware. It can run without an operating system. It's amazing. OnLive brings the fastest web, MS's infrastructure and high end games to Apple mobile products.
It was OnLive that got the 4G LTE spec upgraded so that it would be the best it could for true real time functioning, that was OnLive upgrading real time 4G LTE. It was Perlman that got a fundamental patent for cloud gaming, as it stands you'd think all competitors would be paying royalties.
Take DIDO Wireless. If it works as the white paper suggested and fits their tests and patent applications, then it solves the latency problem (sub millisecond) and the spectrum problem and the bandwidth problem as it drives the cost and complexity out of mobile device transceivers. It does that by finding a way around Shannon's Law. It makes it possible for a single data center to serve everything to an entire planet.
Given Perlman's record there is good reason to suspect DIDO Wireless might be what it's being billed as. That's a follow on for OnLive. Name a big company out there today that could have done this. I promise you if any of them could have they would have. There is some MIMO wireless mesh stuff out there and what MIT called viral networking, but none of it is like this. Perlman moves beyond business and applied stuff to basic research.
Here is a quote from OnLive Founder and CEO Steve Perlman and something that he is also working towards, "Eventually—and unlike everything else in this white paper, this remains to be demonstrated, but I'm confident it is achievable—there will be no physical display screen, speakers or input device, but rather we'll see, hear and interact with a panoramic 3D experience that can be all around us whenever and wherever we want it to be, all created and transmitted reliably and instantly from the cloud."
Posted by John Anderson at 05:16