Monday, 26 September 2011

OnLive’s John Spinale: “GameStop Didn’t Put Customers’ Interest First.”

If you remember back a little over 1 month ago, video game publisher Square Enix included redemption codes in their PC copies of Deus Ex: Human Revolution, that could be redeemed for an OnLive version of the game. Upon finding out, video game retailer, GameStop abruptly stopped Square Enix in their tracks. They quickly ordered their employees to remove and discard all evidence of the redemption codes from copies of the game sold in stores nationwide.
Many gamers were furious at GameStop for removing the redemption codes. When all was said and done though, GameStop apologized to their customers, by providing them with a $50 gift card which could be used toward future game purchases.

While most gamers accepted the apology, the entire fiasco brought OnLive even more publicity than they would have received if the codes were not removed in the first place. The reason that GameStop removed the codes, was simply a business decision. They are working on launching their own Cloud Gaming competitor to OnLive.

OnLive’s VP of Games and Media, John Spinale had this to say about what GameStop has done:
“It’s their choice. It’s between them and Square-Enix as to how they want to package something up and distribute it. So it’s entirely their call, but I think the way they went about doing it didn’t necessarily put the customer’s interest first and they left a lot of people unhappy as a result of it, which is never good for the industry.”

“For a business decision, it’s their prerogative to do what they want, but we take a pretty customer-centric view of things.”
GameStop certainly did not put their customers first in the whole ordeal. However, from a business standpoint, one can see the reason for the action that the company took. OnLive has really taken the lead in the future of gaming. GameStop has a long way to go in order to catch up, if they have any hope of competing in the cloud gaming industry.

At launch in the UK at the Eurogamer Expo 2011, OnLive announced that they have partnered with Game Group plc in order to sell OnLive merchandise at the retail stores in the UK. Merchandise will include game cards, OnLive Game Systems, OnLive Controllers, and more. It is just a matter of time before OnLive begins selling merchandise in retail stores throughout the United States as well. More than likely GameStop will not be one of those retailers.

SOURCE: OnLiveFans.

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