GameStop pulled all PC copies of Deus Ex: Human Revolution from shelves after it was caught opening boxes, removing a promotional code for Onlive, then selling these games as "new".
The game's publisher Square Enix appears willing to fall on a sword and accept a little responsibility, saying it respects GameStop's "right" to mess with the game and that it didn't tell the retail giant it was including free coupons for a direct competitor.
"As part of Deus Ex: Human Revolution's boxed offering on PC, Square Enix included a third party coupon", says a statement released by the publisher. "GameStop was not made aware of this inclusion and Square Enix respects the right of GameStop to have final say over the contents of products it sells and to adjust them where they see fit in accordance with their policies."
This doesn't take away the fact that GameStop was opening, taking out content and then re-selling the game as new. I don't know what was going through the minds of the GameStop management. Do they really see OnLive as that big of a threat, to go in such panic mode? Did really someone in GameStop management think people wouldn't notice this dirty practice?
GameStop must see OnLive as a great threat to their digital strategy that they pull such low punches. I guess GameStop really does not like the idea of competition.